Please read our marketing column from the October 2009 issue of Casual Living
Please read our marketing column from the August 2009 issue of Casual Living
Please read our marketing column from the June 2009 issue of Casual Living
Please read our marketing column from the April 2009 issue of Casual Living
We believe in a heavily-weighted Public Relations
campaign in conjunction with advertising .
Editors at both trade and consumer publications
are seeking stories, news, and new product information from
companies in their respective industry. They are also in search
of companies that are offering products and services pertinent
to today's consumer and their respective lifestyles.
Editorial print is known as "free-advertising".
It has also been described as the "best-advertising that money
It is in fact just that! Publicity cannot be
purchased, rather it is the discretion of the editors that determines
who gets the ink. Every editor has an obligation to write about
that which is newsworthy. To maintain the integrity of each
publication, a magazine cannot only provide editorial information
about its advertisers.
Is there a science to increasing your company's
editorial exposure? We'd like to think so. And to some degree
the science lies in saving people time, not only the editors,
but each magazine's art department as well. The professionals
at Eric Bauer Marketing diligently craft well-written professional
press releases on behalf of its client companies. The firm further
provides high-resolution digital images with corresponding marketing
pieces that are both rich in information and visually dramatic
PR presentations to the editors on an ongoing and most importantly,
timely basis. We respect and meet the editor's
deadlines and so should you!
The results of continued editorial exposure in
your company's industry trades create an all important lead-flow.
Your customers and potential customers use editorial print in
their favorite trade magazines as a blueprint or a roadmap to
the the showrooms that they'll visit at any given market. As
a result of your editorial placements, potential customers will
communicate their interest in obtaining more information about
your company through reader inquiries. Your follow-up on these
leads is imperative!